Wetherspoon reveals intentions to launch a new pub at a university. The renowned pub chain will manage Joe’s at the University of Birmingham through a fresh collaboration. Named after the university’s iconic clock tower, Joe’s will be overseen by the Guild of Students.
Scheduled to open in Easter 2026 after a comprehensive renovation, the establishment will offer Wetherspoon’s complete food and beverage selection, including special weekly promotions like the Thursday Curry Club. Wetherspoon, with close to 800 pubs nationwide, inaugurated its initial university pub at Hull University in 2022.
John Hutson, Wetherspoon’s CEO, expressed enthusiasm about the partnership with the Guild of Students, aiming to make Joe’s Bar a thriving venture. Antonia Listrat, President of the University of Birmingham Guild of Students, highlighted the advantages for students, emphasizing the value-for-money offerings and expanded job prospects within the bar. She stressed that any profits generated are reinvested to support student activities.
The collaboration is seen as bolstering commercial efforts to enhance the Guild’s future and elevate the overall student experience. Additionally, Wetherspoon plans to launch six new pubs by mid-January. The recent Christmas menu reintroduces the budget-friendly turkey dinner option, comprising various traditional festive items.
Priced at an average of £13.99 with a soft drink or £15.52 with an alcoholic beverage, the turkey feast is slightly pricier this year compared to last year’s offerings. The Christmas menu will be accessible until December 31. Despite reporting increased sales and profits, Tim Martin, Wetherspoon’s chairman, aims to minimize price hikes, especially with potential tax increases affecting the pub industry.
Martin emphasized the group’s commitment to keeping price adjustments minimal, reflecting on the industry’s challenges. The company’s dedication to maintaining competitive pricing aligns with its goal of providing value to customers.
