Although a newcomer to the UK market, Freely has quickly gained traction since its launch in 2024. The free streaming service recently hit a significant milestone, surpassing one million weekly users. This achievement, occurring during the Christmas period, indicates notable growth, with a doubling of users compared to last September.
As of now, Freely stands out as the fastest-growing TV platform in the UK for 2025.
Jonathan Thompson, CEO of Everyone TV, expressed enthusiasm about reaching over one million weekly users, citing the demand for easy access to live British TV and on-demand content on a single platform.
Furthermore, he emphasized that Freely’s rapid growth in 2025 underscores the collaborative efforts of UK public service broadcasters in offering high-quality British TV for streaming. Looking ahead to 2026, the focus remains on enhancing user experience and promoting popular channels and content in the era of streaming.
While Freely is still expanding to match the scale of established platforms like Sky and Freeview, the trend towards streaming and cost-effective alternatives could accelerate its growth trajectory.
Operated by the team behind Freeview, Freely distinguishes itself by operating solely through a broadband connection, ensuring a simple and swift setup process.
Moreover, Freely provides various features including live TV pausing, personalized recommendations, a comprehensive TV guide, a mini guide, and a unique feature allowing viewers to rewind through schedules.
Initially accessible on a limited selection of TVs, Freely is now compatible with a wide range of models from popular brands like Hisense, Panasonic, Bush, and Sharp.
For users interested in accessing Freely on any TV, the introduction of the Pleio streaming puck enables easy integration. Further expansion is anticipated with the release of additional set-top devices in the near future, potentially bolstering Freely’s market presence.
