The founder of Omaze recently disclosed the substantial investment made in acquiring luxury properties across the UK, which are later offered to the public through monthly giveaways. Omaze, a well-known fundraising enterprise, is recognized for awarding mansions in desirable locations like Devon and Cornwall to individuals who purchase prize draw tickets for as little as £10.
Matt Pohlson, the CEO of Omaze, transitioned from selling celebrity experiences to this philanthropic endeavor following a life-threatening experience in 2018. He emphasized the shift to the UK due to the country’s higher population density and comparatively lower housing costs. Pohlson highlighted the significance of providing homes over material possessions, stating that a house can profoundly impact someone’s life.
Regarding the acquisition of properties, Pohlson confirmed that Omaze purchases or builds the houses offered in the monthly draws, with investments ranging from three to six million pounds each. To date, over 40 homes have been donated in the UK, totaling approximately £180 million in house values and £250 million in prizes.
The sustainability of this initiative is supported by Omaze’s robust subscription revenue, ensuring the continuity of the housing giveaways. Participants who subscribe to Omaze contribute up to £50 monthly and automatically enter the prize draws. Despite the slim odds of winning a house, players are motivated by the charitable aspect, as a portion of their funds is allocated to various causes.
Omaze has successfully raised significant sums for charity, amounting to £90 million in the UK and £200 million in the US prior to expanding operations. Pohlson emphasized the community’s commitment to charitable projects, citing a notable instance where funding from Omaze supported the London Air Ambulance service through a house project in Victoria Park.
Overall, Omaze’s innovative approach has not only engaged participants in exciting prize draws but also significantly contributed to charitable endeavors, creating a rewarding cycle of support and community impact.
