Cadbury has recently reduced the size of its Mini Eggs bags from 80g to 74g, while keeping the price unchanged. This strategy, known as shrinkflation, involves cutting product size without adjusting the cost. Prices for Cadbury Mini Eggs vary among different retailers.
For instance, the Cadbury website lists them at £2.36, while Morrisons sells them for £2 and Asda offers them for £1.74. Consumers have expressed frustration over the change, with one individual taking to social media to voice their discontent.
Mondelez International, the parent company of Cadbury, has attributed the size reduction to increased production expenses. Rising input costs for ingredients such as cocoa and dairy, as well as elevated energy and transport expenses, have led to this adjustment. Despite these challenges, the company aims to maintain product quality and taste.
The Mirror has reached out to Mondelez for further comment on this matter. This follows a similar trend seen with Quality Street, where the weight was reduced from 600g to 550g during the holiday season.
Food policy expert Gavin Wren highlighted Nestle’s comparable product weight reduction, raising concerns about the continuous downsizing of popular treats. Nestle responded by stating that pricing and product sizes are determined based on various factors, including production costs and consumer preferences.
It is important for consumers to be aware of these changes in product sizes and prices, as companies navigate cost pressures while striving to meet customer expectations and maintain competitiveness in the market.
