Tuesday, August 18, 2026

“Brooks’ Innovative Immigration Program Boosts Local Businesses”

Published:

The pharmacy owned by Ebenezer Asare in Brooks faced a staffing crisis, losing three pharmacists in six months to better opportunities in larger cities like Calgary. To keep his business running, Asare had to hire locums, incurring extra costs for travel and accommodation. However, Brooks had a unique program in place to assist businesses like Asare’s.

Since 2022, the city of Brooks, with a population of around 18,000, has collaborated with the provincial government to gain more control over immigration decisions. Through this initiative, the city offers targeted endorsement letters to support local businesses in need of workers.

Despite some challenges, the program proved successful for Asare. He was able to recruit nine pharmacists from overseas, help many of them obtain permanent residency through the endorsement letters, and facilitate their on-the-job training and recertification. This success led Asare to open a second pharmacy in Medicine Hat.

The upcoming referendum in Alberta will address the issue of provincial control over immigration, which is typically under federal jurisdiction. The program in Brooks, known as the rural renewal stream, offers a localized approach to immigration that could provide valuable insights into the benefits and drawbacks of such initiatives.

In response to a post-pandemic labor shortage, Canada revamped its immigration system, shifting focus to attract individuals with specific skills needed in the economy. Alberta followed suit, targeting key sectors such as tourism and rural economies for immigration nominations.

Brooks was among the first towns to establish a program for permanent residency nominations, in collaboration with neighboring towns and the county. The program has since expanded across the province, with over 4,300 nominations granted since 2022.

While the program has been beneficial for many communities, some municipalities have encountered challenges and scaled back their initiatives due to overwhelming demand and administrative burdens. Despite these hurdles, the program has helped local businesses retain workers and address labor shortages effectively.

Local control over immigration has its advantages, allowing authorities to address evolving local needs promptly. However, the constant changes in immigration policies may hinder long-term planning for immigrants and lead to potential fraud issues.

As the debate on immigration control intensifies in Alberta, the political implications of the referendum question raise concerns about promoting anti-immigration sentiments. The decision on increased provincial control over immigration will have far-reaching consequences, shaping the future of immigration policies in the region.

Related articles

Recent articles