A recent initiative is leveraging Prime Minister Mark Carney’s mention of “hydronym” to promote awareness and conservation of Lake Ontario. Branded By Collins, a London, Ont., clothing company, has introduced T-shirts featuring the statement, “My hydronyms are Lake & Ontario,” with a portion of sales supporting Swim Drink Fish Canada, a national charity dedicated to safeguarding the lake’s cleanliness.
Gregary Ford, vice-president of Swim Drink Fish Canada, expressed enthusiasm for the newfound interest in Lake Ontario, spurred by discussions around its name following a proposed renaming by U.S. President Donald Trump. Carney’s social media response emphasized the historical significance of the name “Lake Ontario,” rooted in its Indigenous origins and predating both Canada and the U.S.
Lake Ontario, one of the Great Lakes, holds cultural significance with its name derived from the Huron-Wendat term “oniatarí:io,” meaning “lake of shining waters.” The region’s political leaders have strongly opposed Trump’s renaming proposal, with Ontario Premier Doug Ford unveiling a sign affirming the lake’s traditional name in Winona.
The T-shirt campaign by Branded By Collins, initiated in collaboration with Curious Public, aims to engage Canadians in supporting Lake Ontario’s conservation efforts. The products, available in black, red, and white, contribute $10 from each sale to Swim Drink Fish Canada, aiding in water quality monitoring and advocacy for environmental protection.
Ford highlighted the importance of preserving Lake Ontario amidst challenges like climate change and pollution. The campaign not only fosters a sense of national pride but also encourages learning about the lake’s heritage and fostering a deeper connection to its Indigenous roots. The initiative serves as a catalyst for collective action towards safeguarding this vital natural resource.
