A unique blend of lawn bowling, beer, music, and summer nights is creating a buzz in Guelph. Brothers Brewing, situated on Wyndham Street in downtown Guelph, faced challenges due to a significant construction project that hindered their summer patio operations and reduced foot traffic.
To counter the decline in sales, Brothers Brewing collaborated with the Guelph Lawn Bowling Club to launch a beer garden. Colton Proveau, co-owner of Brothers Brewing, highlighted the necessity of this partnership, expressing how it has been a vital support for the brewery during a period of a 50% sales decrease.
The concept of the beer garden at the bowling club emerged as a solution to the ongoing construction disruptions. Blake Skinner, the club’s president, emphasized the added fun element brought by the beer garden, attracting new enthusiasts to try lawn bowling for the first time.
Mathew and Jenna Holdom, long-time patrons of Brothers Brewing, embraced the new beer garden experience and decided to explore lawn bowling, becoming members of the club. This initiative has not only revitalized the atmosphere but also attracted a diverse range of participants, including younger individuals, ensuring the continuity of the sport for years to come.
Emily Gibson, a seasoned lawn bowler, praised the positive impact of the beer garden, noting a significant increase in participation compared to previous years. The inclusive environment has drawn a mix of age groups, enhancing the overall vibrancy of the club.
The beer garden’s success in attracting a broader demographic to lawn bowling signals a promising future for the partnership between Brothers Brewing and the Guelph Lawn Bowling Club. Proveau expressed enthusiasm for continuing this collaboration annually, emphasizing the positive outcome amid the challenges posed by downtown construction.
The fusion of socializing, outdoor leisure, and a unique sporting experience has resonated well with the community, showcasing the adaptability and resilience of local businesses in navigating obstacles.
