A UNESCO World Heritage Site in Alberta is experiencing increased attention following a mention on a popular American TV show, raising hopes for a busy summer season, according to the site’s marketing director. The Head-Smashed-In Buffalo Jump was featured in a recent episode of the acclaimed medical drama series “The Pitt,” where a character announces a visit to the landmark in the Canadian Rocky Mountains foothills. Situated approximately 150 kilometers south of Calgary, the site was historically utilized by Indigenous communities to manage bison herds, leading them over an 11-meter cliff for hunting purposes.
The interpretive center at Head-Smashed-In Buffalo Jump, integrated into the sandstone cliff with cascading floors, delves into Blackfoot culture, local ecology, and archaeological discoveries, offering a cliff-top trail for visitors. Quinton Crow Shoe, heading marketing at the site, mentioned an influx of curious visitors attributing their interest to the TV show mention. He emphasized the significant impact of the show on social media and email engagement, expressing gratitude for the heightened awareness and interest generated.
Designated a World Heritage Site in 1981, Head-Smashed-In Buffalo Jump typically attracts around 60,000 visitors annually. Crow Shoe remains optimistic about sustaining the current buzz and anticipates a rise in visitor numbers and motor coach tours during the peak season from May to September. Additional promotions, including discounts through the national Canada Strong Pass, have also positively influenced visitation trends. Crow Shoe highlighted the interconnectedness of attractions in southern Alberta, encouraging visitors to explore the diverse offerings in the region.
Travel Alberta, the provincial marketing agency, leveraged the TV show mention by releasing a promotional video featuring characters from “The Pitt” superimposed against the backdrop of Head-Smashed-In Buffalo Jump’s cliffs. Alberta’s Culture Minister, Tanya Fir, shared the TV clip on social media, showcasing pride in Alberta’s rich history and cultural landmarks resonating with global audiences.
