As the Prime Day sales approach, it is crucial for bargain hunters to be cautious of potential cyber threats. Scammers often take advantage of major shopping events like Prime Day by deploying fake offers, phishing emails, and counterfeit websites to deceive individuals into sharing sensitive personal information or financial details. Security experts have issued a warning, emphasizing that scammers thrive in the high-pressure shopping atmosphere that Prime Day creates.
Check Point’s security team reported a significant increase in new Amazon-related web domains being registered globally from December 2025 to the previous month, with a notable spike of 1,446 new domains created in April alone. This timing is concerning as attackers can utilize this period to “age” malicious domains, making them appear legitimate and evading detection before Prime Day kicks off.
While most newly registered Amazon-themed domains are safe, Check Point identified that approximately one out of every 11 domains was either malicious or suspicious. The success of Prime Day scams lies in their ability to closely imitate typical shopping behaviors, such as using familiar branding, convincing checkout pages, delivery notifications, and creating a sense of urgency.
To avoid falling victim to fraud during Prime Day, shoppers should take simple precautions. Firstly, carefully scrutinize the website address before entering any information, as scammers often create fake pages that closely resemble Amazon’s legitimate site. Additionally, it is advisable to refrain from clicking on links received via emails, text messages, or social media and instead manually type Amazon’s website address into the browser.
Warning signs of potential scams include deals that appear too good to be true, messages claiming refunds are owed, or alerts stating that offers are about to expire. These tactics aim to create urgency and pressure individuals into making hasty decisions. Another common scam method involves fake warnings about Prime accounts being suspended. If you receive such a message, it is recommended to verify the information directly on Amazon’s official website.
By following these preventative measures, shoppers can enjoy Prime Day without falling prey to scammers. Prime Day is scheduled to take place from June 23 to June 26, and Express.co.uk will be providing coverage of the event’s biggest deals and offers.
